Media sites are becoming the go to tool for marketing, strategically used video is invaluable to your business. Think about it for a second, if you haven’t watched a YouTube video in the past decade you’ve probably been living under a rock. In fact YouTube is the third largest used search engine in the world so it is more than just a video hosting site. YouTube maybe the largest but it is far from the only video site out there, there is also Vine and Vimeo.
Here are some ways to take advantage of video marketing and make it work for your business.
1. Modern and Tech Savvy
Video marketing shows potential customer that you pretty tech savvy and you embrace technology. Many business owners are under the impression that creating video is still difficult and expensive to do. You can take video marketing and use it to show your existing customer as well as new customers that you can adapt to new technologies and customer expectations. People respond positively and a positive response means more business for you. If nothing else it will attract some attention to your business and that’s not a bad thing.
2. Educate Your Customers
Video is the easiest way to show potential customers what exactly you offer in terms of goods and services. If you sell software for example you can use video to illustrate the highlights of the features it offers. Video tutorials are immensely popular in showing people how your products work and how easy it is to use, it creates positive feedback when you make it easy to understand what you offer. There is nothing worse than for a customer to feel frustrated when using your products, this means no more future sales and they won’t encourage others to use it either.
3. Creative Marketing
Creating a video is essentially making a commercial for your business, without having the worry of keeping it to only 60 seconds or the cost of a full video production crew. You have the chance to be as creative as you want, you can be ingenious or funny. If you have ever had aspirations of producing a commercial this is your chance to shine. You can showcase the talents of your employees even if it is only their ability to balance a spoon on their nose. Making a video that is interactive and funny allows your personality to shine through. A good well put together funny video also stands a chance of going viral and that is invaluable. Here is an example of how this can work for you, bear in mind the subject matter is terrible but the video racked up a ton of hits and even became it’s own meme.